The Towada Oirase Tourism Organization, established in March 2019 by stakeholders including major transportation and travel companies based in Aomori Prefecture, local industry groups, and financial institutions, began its operations in April of the same year.

This initiative was launched to harness the region's abundant resources and act as a navigator in creating a prosperous tourist area that generates and distributes wealth. On March 29, 2019, it was recognized as a candidate for the Japanese version of a Destination Management Organization (DMO), and on January 14, 2020, it was officially registered as a Japanese DMO by the Tourism Agency. The organization has taken over the duties previously managed by the Towada City Tourism Association and the Towada Lake National Park Association, aiming to comprehensively promote tourism in the Towada Oirase area.

In collaboration with local businesses, the organization is actively engaged in developing tourism strategies using data analysis (marketing), promoting and introducing the resources of the Towada Oirase area, and improving the environment to welcome tourists from both Japan and abroad. Our goal is to create a satisfying tourist destination and contribute to the sustainable development of the local community through tourism promotion.

For inquiries regarding tourist information about Towada City, please send an email to the following address. We will attempt to respond to all questions, but please understand that depending on the content, it might not always be possible to provide an answer, or it may take some time. Please note that we cannot respond to sales-related emails.

Inquiries: info@towada.travel